How Western Welding turned 10,000 dead leads into $600K+ in enrollment value.
For six years, Western Welding grew on Lumion Payments. Then they added Agent Teams. In one 4-day sprint, an AI outbound agent worked 10,000 leads that had been sitting for more than a year, and turned $600,000+ in enrollment value out of a database everyone else had written off.
Western Welding Academy
Welding trade school · 6+ years on Lumion · Now on Enroll Pro + Agent Teams
10,000
stale leads worked
1+ years old
38%
re-qualification rate
in a 4-day outbound sprint
6.8%
submitted a new application
$600K+
in added enrollment value
from previously dead leads
"Over six years, Lumion has driven at least a third of our enrollment."
01 · The academy
Who they are
Western Welding Academy is a welding trade school that has been running on Lumion for more than six years. In that time, Lumion has driven at least a third of their total enrollment. The core of that story is Lumion Payments. 36 and 48-month payment plans that made welding education accessible to students who couldn't otherwise cover the tuition upfront.
This case study isn't that story.
This is the second story. What Western Welding built on top of six years of Lumion Payments when they added Agent Teams.
02 · The 4-day sprint that generated $600K
The moment Western Welding's dead leads came back to life
There's a specific moment in this case study, and it's not a student.
It's the moment the Outbound Agent turned on and started working the 10,000-lead stale list.
Day 1. The Outbound Agent begins re-engaging leads that had been sitting in Western Welding's CRM for more than a year. Some hadn't been contacted in 18-plus months. Most were considered dead.
Day 4. 38% of those leads have responded. Not just clicked, but re-qualified as active prospects who wanted to know more about welding programs, cohort dates, and financing.
6.8% of them submitted new applications. In four days. From a list that had been sitting untouched for a year or more.
That's over $600,000 in added enrollment value, sitting in a database everyone else had already written off.
The sprint · 4 days
Outbound Agent activation
Re-engagement in progress
38% re-qualified · 6.8% applied · $600K+ in added enrollment value
03 · The 10,000 leads that had been written off
Every school has this database. Most never work it.
Every school runs into the same problem eventually: leads accumulate faster than the admissions team can work them.
At Western Welding, that accumulation looked like this. Six years of Lumion Payments meant six years of admissions flow. Six years of inquiries. Six years of website leads. The active pipeline was always well-served. The leads that didn't convert on the first pass? They went into the CRM. Some got worked in follow-up campaigns. Most sat.
By 2026, there were 10,000 of them.
Every one of them was, at some point, someone who filled out a form or reached out about welding training. Every one of them had drifted out of the active pipeline. Every one of them was, effectively, dead.
Except they weren't. They were waiting for someone to reach out with the right message at the right moment. That's not something an admissions team of humans can do at scale. Not for 10,000 leads. But it's exactly what an AI outbound agent is built for.
04 · Why Enroll Pro + Agent Teams
The bet Western Welding made
Western Welding had a specific choice to make in 2026. Try to work the 10,000-lead stale list with human capacity (impossible). Hire more admissions reps (expensive and slow). Or add an AI-agent layer that could work at scale.
They chose the AI-agent layer. Specifically, they moved from their existing Lumion Payments footprint up to Enroll Pro. The tier that includes the full Agent Teams stack. Outbound Agent. Inbound Agent. Forms AI. Digital Signature. All sitting on top of the Unified Inbox and student record they'd been building for six years.
The bet: an outbound agent could re-engage 10,000 stale leads with personalized outreach tailored to each lead's context (program interest, previous inquiries, financing needs) at a rate no human admissions team could match. Six years of Lumion data made the agent context-rich from day one.
05 · The playbook that made it work
Six product surfaces that turned a dead database into $600K
The agent selects a stale lead and pulls context from six years of Lumion history.
A personalized multi-channel outreach sequence fires — email, SMS, phone.
A re-qualified response lands in the Unified Inbox and routes to a human admissions rep with full conversation history attached.
Unified Inbox.
Every conversation the Outbound Agent started, every response that came back, every hand-off to a human admissions rep — all in one inbox. Six years of Lumion data made the context rich from day one.
Email + SMS + Phone.
The Outbound Agent didn't fire off an email blast. It ran a coordinated multichannel outreach sequence across email, SMS, and phone. The same channels a human admissions rep would use, at 10,000-lead scale.
Outbound Agent.
The AI that worked the 10,000-lead stale list. Personalized to each lead's context — the program they'd inquired about, the cohort dates now open, the financing options that fit their profile. Ran at a rate no human team could match.
Inbound Agent.
For new inquiries arriving alongside the outbound work, the Inbound Agent handled first-touch responses in real time. Covered nights and weekends automatically.
Forms AI.
As re-qualified leads moved from re-engagement into application, Forms AI streamlined the application flow — reducing drop-off between "I'm interested again" and "I've submitted an application."
Digital Signature.
For enrollments closing out of the sprint, Digital Signature handled the enrollment agreements without paper. Speed matters when 6.8% of a 10,000-lead list is moving through your funnel at once.
06 · The scoreboard
What Western Welding's numbers say
10,000 leads worked by the Outbound Agent, all 1+ years old
38% of those leads re-qualified in a 4-day outbound sprint
6.8% of the 10,000 submitted new applications
$600,000+ in added enrollment value from a database everyone had written off
Zero additional admissions headcount required for the sprint
Six years of Lumion data made the agent context-rich from day one
The pattern for other career schools: the leads you think are dead usually aren't. What they're missing is the person or agent with the capacity to reach out at the right time, with the right context, on the right channel. AI outbound agents built on your own historical data can close that gap.
07 · What's next
Beyond the sprint
Western Welding continues to expand the Agent Teams footprint. The Outbound Agent is now running continuously, working new stale leads as they age out of the active pipeline. Inbound Agent handles nights and weekends. Forms AI runs against the application flow. Digital Signature is closing enrollment agreements without paper.
Six years of Lumion Payments got Western Welding to a third of their total enrollment. Adding Agent Teams turned a database they'd already written off into $600,000+ in added enrollment value.
Want to see what Agent Teams can do with your database?
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