OnCampus

Field notes and real-world insight for the schools that make the world go 'round.

Guides & Playbooks

How AI can increase enrollment without increasing headcount

Every operator's instinct is to hire more reps when enrollment plateaus. The actual problem isn't a rep count — it's a math problem no rep count can solve.

Drew Jones
Drew Jones
Head of Marketing
Articles

The wall every career school hits with a horizontal CRM

Career schools don't have a CRM problem. They have a student-record problem — and no horizontal CRM was built to solve it.

Drew Jones
Drew Jones
Head of Marketing
Pivot Point Academy
Lumion
Case Studies

How Pivot Point Academy turned its website into a live admissions conversation

Pivot Point Academy enrolled a student on day one, doubled its lead capture rate, and captured $45,000 in first-year tuition in 59 days with Mia.

Lumion
Lumion
July 15, 2026
Articles

The Class of 2027 Already Knows Where the Jobs Are.

The Spring 2026 NSC enrollment data shows students doing real-time labor-market analysis their parents and counselors did not do. The implications run straight through career and technical schools.

Drew Jones
Drew Jones
Head of Marketing
Western Welding Academy
Lumion
Case Studies

Western Welding Academy: from 49-hour response times to 10 minutes

How Western Welding Academy generated 10,000+ leads, cut response time from 49 hours to under 10 minutes, and enrolled a full cohort in four days with Lumion.

Lumion
Lumion
July 10, 2026
Student Stories

Kassandra was already in dental — the certification is what unlocked the career

Kassandra was already working in a dental office when she enrolled at Practical Dental Assisting of Southern Utah. Certification positioned her for ~15% higher hourly pay and long-term career growth.

Lumion
Lumion
July 8, 2026
Student Stories

Shiyann's six-month pivot into skincare — and a 75% jump in take-home pay

After a gap year from a four-year path, Shiyann finished Dallas Collective Academy's six-month esthetics program and stepped into a med-spa role earning roughly 75% more per hour than her front-desk job.

Lumion
Lumion
July 8, 2026
Student Stories

From bartending to pediatric dental — Thalia's short path into a career she'd wanted for years

A cousin's recommendation and a manageable payment plan turned a long-standing interest in dentistry into a real career for Thalia, without a four-year degree or a four-year loan.

Lumion
Lumion
July 8, 2026
Product Updates

Introducing Lumion Inbox: every conversation, every channel, on one student record

The centralized communication system at the heart of the Lumion platform. Every text, email, call, web chat, and social DM lives on one student record — with AI drafts, automations, and campaigns grounded in your school's own knowledge base.

Drew Jones
Drew Jones
Head of Marketing

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